As we all work to navigate the impact of global pandemic, the biweekly PwC COVID-19 CFO Pulse Survey is tracking finance leaders’ evolving priorities and crisis strategies.
According to PwC’s April survey results, 67% of CFOs are considering deferring or canceling planned investments. That’s no surprise. Cost containment is a critical tactic when staring down declining revenue projections. What is particularly telling is which initiatives CFOs are working hard to protect.
Digital transformation and customer experience investments are among those least likely to be cut because they are essential to survival and future growth.
CIO.com is urging companies to double down on digital transformation during the pandemic because 80% of revenue growth will hinge on digital offerings and operations by 2022. The Wall Street Journal just profiled CFOs who are ramping up automation investment, particularly for customer relationship management and finance units’ basic transactional processes.
“PwC’s data tells us hundreds of public and private company CFOs see digital transformation as a growth engine because it empowers your team to work smarter, innovate customer experience and create value. We’re seeing examples of that digitally-driven ingenuity all around us, even and especially amid nationwide lockdown,” observes Mind Over Machines Founder & CEO Tom Loveland.
For full results and biweekly updates, visit PwC’s COVID-19 CFO Pulse Survey.
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