April’s patient wait for “back to normal” gave way to the summer’s acceptance of a new normal and preparation for the next normal. The latest PwC CFO Pulse Survey finds 330 U.S. finance leaders taking a “multi-pronged approach” to rebuilding and even growing revenue. But whether they are planning to revamp products and services, pricing strategies or distribution channels, the real story is CFOs’ optimism that their companies will emerge from COVID-19 stronger and nimbler.
One thing hasn’t changed since we last reported on PwC’s Pulse Survey back in April: CFOs are still preserving their tech investment allocations. A plurality of June respondents said their tech spend is driven by growth. Business leaders understand strategic tech implementation is key to future growth and resilience.
For full survey results and updates, visit PwC’s CFO Pulse Survey.