#ASAE19: Chatbot FAQ for Associations

“Learn & Play with Purpose”—that was the motto for last week’s ASAE 2019 Annual Meeting in Columbus, OH. And that’s exactly what Stefan, Steve and I did! It was great to talk with association leadership from all over the country, getting a better understanding of the challenges and opportunities they currently face, including chatbots. Judging…

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Chatbot Development Moves Associations Beyond Transaction to Conversation

Getting your members’ attention is hard. Like you, they are busy people, constantly inundated with information, offers and requests. According to Naylor’s 2018 Association Communications Benchmarking Study, 2 out of 3 association communicators say their members are just too busy to interact with their content. So it’s no surprise that “Combating information overload and cutting…

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Engagement as a Productivity Indicator

The Richmond Fed invited us to take part in an industry round-table to present on technology trends impacting the economy. “When we call on Tom and [VP of Innovation & Strategy] Tim Kulp, we know we aren’t going to get program code and industry jargon,” says Vice President and Regional Executive Andy Bauer. “Mind Over Machines helps us understand the latest in technology and how it is being used to transform the way businesses operate as well as the opportunities and challenges of technological change for the workforce.”

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