Data and analytics

Using BI & AI to Get the Most Out of Your Data

Global business spent $189 billion last year on big data and business analytics solutions, and IDC says that number will climb to $274B by 2022. Yet Gartner reports 91% of organizations fall short of “transformational” data and analytics. What are we doing wrong? Maybe the problem is how companies think about their data. Data used…

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Data Storytelling

Data Storytelling Inspires Action

Data storytelling is the most powerful tool your organization has to motivate your team into acting on business intelligence (BI). But data storytelling isn’t just charts and graphs. It’s much more than clear, concise data visualizations. So, how do you tell a compelling data story that inspires action and elicits change? I’m so glad you asked!

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Data_Story_Telling_Prequel

Data Storytelling: The Prequel

Humans have been telling stories for as long as we’ve been on this planet. Our stories connect us and help us make sense of the world. In his book “The Storytelling Animal,” Jonathan Gottschall says our love of narrative is what sets people apart from all other species. Now that our economy increasingly runs on data, it makes perfect sense that we humans need to storify all those facts and figures in order to really engage with them in a meaningful way.

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Data tells an Important Story

A large non-profit organization was gearing up for their 50th Anniversary Board of Directors Meeting and they needed to visually show census growth. Census growth is the metric tied to funding and budget, and they needed to WOW.

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Unlocking Your Intelligence

A large non-profit organization was trying to reinvent themselves through a new online community that combined grassroots efforts and targeted marketing campaigns to grow awareness and involvement among their volunteers and constituents.

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