CASE STUDY

intuit

New recurring revenue stream
intuit
"The Mind Over Machines team has been amazing! They took the time to learn our business well, and they were very thorough."
Deborah Sweeney
General Manager
MyCorporation An Intuit Company

Highlights

  • Created new, recurring revenue
  • Generated strong renewal rates
  • Delivered 200% ROI in first year

MyIncGuard, a Small Business Compliance Engine

MyCorporation wanted to turn their one-time transactions into repeat business. 

The Intuit company helped establish small businesses through services that include incorporation, LLC filings, trademark searches and copyright registrations — then they lost them. How to transform one-time users into repeat customers? Design a solution that provides value, is automated and builds brand awareness.

Mind Over Machines developed MyIncGuard, a sophisticated small business compliance engine.

MyIncGuard tracks filing requirements and notifies subscribers of deadlines. Notifications can include messages from MyCorporation, and are MyCorporation branded for ease of brand recognition.

MyCorporation recouped its investment in two quarters and gained a strong renewal rate.

Our solution created a recurring revenue stream and repeated brand exposure for MyCorporation, which reported close to 200% ROI in the first year.