UXD

ONE: Discovery Phase
We learn about business requirements, users, and their work:

• Background:
  We start with marketing requirements or functional specification if you have them. Customer interviews, usability studies, and reviews of existing products help, too.
• Interviews:
  Different stakeholder groups can see the same project differently, so we like to speak with them.
• User personas:
  "Who'll use the site?" "What will they do with it?" We describe typical users and write usage scenarios. These are called personas and are related to scenarios and use cases.
• Group design workshops:
  Small groups of your staff discuss important tasks taken from the personas and then sketch possible solutions.

TWO: Design Phase
We develop design directions, mockups and prototypes:

• Mockups and first prototypes:
  We start with initial concepts for information architecture, navigation, and features.
• Site map:
  We outline the content structure and information architecture.
• Interactive wireframe prototypes:
  Interactive wireframe prototypes give you a feel for the product.
• Review and refine:
  Design reviews let you refine the prototypes.
• Combine UI and visual design:
  Visual design has progressed to where we can combine it with navigation and interactions.
• Usability testing:
  There's nothing like watching real users use your prototype.
• Approved design:
  Once we've met your requirements, we prepare a specification for construction.